Norton-Motoroyale Joint Venture is Now Official

• Published On: 17 November 2017
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The first CBU bike will launch by March 2018.

Norton Motorcycles and the Kinetic Group have made their joint venture official. The signing was done at an event in New Delhi. Norton, is owned by Stuart Garner, who is also the CEO of the recently revived company, and under this JV, the company will work with Motoroyale, Kinetic Group’s exotic motorcycle division.

The JV will cover sales, service and, eventually, manufacturing as well. The Norton-Motoroyale JV is eyeing 10-14 percent of the exotic motorcycle market share. The goal set by both companies is to sell up to 2,000 units in India within the next two to three years. The companies will also sell in other ASEAN countries, and together are targeting 4,000-5,000 units once manufacturing at Kinetic’s Ahmednagar plant starts in end-018.

The JV’s first motorcycle will go on sale in India by March 2018 and will be a limited-edition Commando. Following which will be phased launches of the Commando 961 Sport, Commando 961 Cafe Racer, Dominator Sport and the DomiRacer.

The companies will work on a more Asia-specific 650cc twin-cylinder motorcycle as well. This 650cc motorcycle range will go on sale in India soon and will be the stepping stone for the Norton brand in India.