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Yamaha begun operations in 1955, it honoured the COVID-19 frontline workers on its 65th Anniversary
Yamaha Motor India (YMI) Group celebrated the 65th anniversary together with the global businesses under the Yamaha Motor Company (YMC) Ltd. The anniversary celebrates the Heritage of different mobility solutions that the company offers worldwide like two-wheelers, technology and racing. It is going to organize online and digital initiatives in the coming days to commemorate the 65th anniversary of the brand’s emergence into the world of motorcycles. Yamaha Day is celebrated globally on July 1 to inculcate the “The Unique style of Yamaha” among its workforce and management. Yamaha motorcycles started in 1955 in Japan with YA 1 being the first motorcycle to be rolled out. The Japanese bike manufacturer has delivered some of the world’s best-selling commuter as well as performance-driven motorcycles over the years.
Yamaha developed two-wheelers based on technologies like 4 stroke, DOHC 5 valve engine helping it cement its position as one of the world’s best selling motorcycle brands. YMIG unleashed its brand campaign “The Call of the Blue” to drive home the spirit of Heritage. The Heritage spirit talks about their unique two-wheeler lineup that’s exciting, stylish and sporty. The focus of the campaign is on increasing engagements and building customer activities. The planned campaign will be hosting different customer activities on digital platforms as well as engaging the Yamaha employees in different craftwork initiatives. The company is redirecting its efforts from physical activities to digital initiatives as COVID-19 is forcing it to focus more on digital engagement.
Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “Yamaha’s Heritage is an outstanding tale of cutting through the constraints and develop world-class products and experiences. Since the beginning, Yamaha’s aim was to bring heart revving products and experiences that many would cherish in a world of routines and limits. The 65th anniversary is when we showcase our heritage of uncompromising excellence of innovation and performance to the world and reiterate the brand’s continuous commitment towards the society in offering more exciting, stylish and sporty products. On this occasion, the brand in India has also decided to stand with the frontline warriors who have enormously contributed towards sustaining our society.”
Yamaha is offering the tributes to the frontline COVID-19 workers deployed in services like medical, emergency, civil and essential through a new campaign called “Yamaha Salutes Frontline Warriors”.
All two-wheelers and four-wheelers currently in use by the employees along with the company’s transport would bear the stickers in support of the campaign. Balloon signage is being installed at OMR, Chennai near to the company head office while the teams at Yamaha’s Chennai plant did their bit with a unique vehicle formation saying ‘Thank You’. The company recently launched a Social Media campaign “Yamaha salutes frontline warriors”. The social media campaign saw participation from various employees across Yamaha’s pan India offices as well as dealers and customers. All came together to offer their support and thanks to the frontline warriors.
