Citroen India Plans to Expand Its Sales Network to 200 Touchpoints Across India

Published On: 15 March 2024
100 Views

The company is aiming to widen its dealerships in over 140 regions across the semi-urban, rural, and urban markets of the country.

Citroen India is all set to expand its sales network in the country. By the end of 2024, the French Carmaker will establish 200 touchpoints in the nation. The company is aiming to widen its dealerships in over 140 regions across the semi-urban, rural, and urban markets of the country. Across India, the auto giant currently owns around 58 dealerships. The latest service expansion scheme will help the brand surge its reach by 400 percent in India.

The company is gradually expanding its portfolio in the country, and the expansion of dealership services will turn out to be a major step for the brand. As of now, the brand sells four models in India: the C5 Aircross, the C3 hatchback, the eC3, and the C3 Aircross. The French carmaker is now getting ready to unveil a new model named the Citroen C3X. The new coupe crossover sedan has also been spotted testing on Indian roads on various occasions. The upcoming Citroen C3X will be launched in India in 2025.

In February 2024, the Stellantis Group sold 558 vehicles in India. Citroen, on the other hand, alone aims to sell 2,000 to 2,500 cars a month by the end of this year, Stellantis India CEO and MD, Aditya Jairaj, revealed.

In January 2024, under the Citroen brand, Stellantis Group announced its plans to invest INR 2,000 crore in Tamil Nadu. This is the brand’s first significant investment in the state. Stellantis has already invested INR 1,250 in Tamil Nadu. The brand stated that the incentives would be utilized to boost research and development processes at the Chennai Tech Center and capital expenditure.

The Brand Director at Citroën India, Shishir Mishra, commented on the expansion of service networks and said, “We are looking to aggressively make Citroën available to consumers and extend the potential of our products beyond Tier I/Tier II cities. Our focus extends to Tier III and even Tier IV markets, strategically chosen for their proximity to Tier I and Tier II cities and their potential for substantial growth. These markets boast burgeoning consumer bases eager for enhanced accessibility to quality products and services. By investing in these regions, we aim to not only capture emerging opportunities but also contribute to the socio-economic development of smaller urban centres, fostering prosperity and inclusivity across diverse geographical landscapes.