Hero MotoCorp aims for 30 Percentage of sales via digital channels by 2030

• Published On: 20 July 2023
• 100 Views

India's largest two-wheeler maker, Hero MotoCorp, is setting its sights on digital sales. The company currently generates around 10% of its sales through digital channels, but it plans to increase that to 30% by 2030.

Hero MotoCorp, India's largest two-wheeler maker, has set a target of achieving 30% of its sales through digital channels by 2030. The company currently generates around 10% of its sales through digital channels, and it is investing heavily in expanding its digital footprint.

Hero MotoCorp has updated the user interface of its digital channels to help meet this goal. It has also invested significantly in advanced analytics, AI, and automation technologies. The company is also working on developing new digital products and services that will appeal to its customers.

The company's chairman, Pawan Munjal, said that digital channels are "the future of retail" and that Hero MotoCorp is "committed to providing our customers with a seamless and convenient digital experience."

The company's move to focus on digital channels is in line with the broader trend of e-commerce growth in India. The Indian e-commerce market is expected to grow to $350 billion by 2025, and Hero MotoCorp is well-positioned to capitalize on this growth.