Jaguar Unveiled Its New Brand Logo Ahead of New EV Debut on 2nd December

Published On: 21 November 2024
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In a giant leap towards an all-electric future, Jaguar's new logo design with revived corporate identity has made its debut ahead of the launch of EV Jaguar cars.

Jaguar is currently undergoing significant changes, transitioning towards an all-electric future. These radical changes have also seen the introduction of a new brand identity as a clear denotation of the company’s concern for the environment and electric transportation. This Jaguar new logo design is characterised by an updated version of its name, using a clean, modern font without any extra flourishes on the letters.

Revamped Logo and Corporate Identity

In connection with its evolution, the Jaguar EV logo has unveiled a new emblem with a peculiar colour of its letters all coloured in gold. The horizontal line indicates the development of the company in a forward direction as it aims to reach a hundred percent electric vehicles in the market.

Fresh Look for Jaguar’s Lettering

The brand’s updated font is both modern and sleek, featuring rounder and more open shapes. Jaguar calls this new design the “Device Mark,” blending both upper and lower case letters. A unique feature of the Jaguar’s new logo design is the way the letter ‘j’ mirrors the ‘r’ when flipped upside down, adding a distinctive visual element. Another element, called the "Artist Mark," highlights the 'j' and 'r' inside a circle, emphasising the refreshed brand style. Jaguar is also cutting across its branding with an aggression that embraces the use of colours that is in sharp contrast with the more conservative shades the brand has been known to embrace. The use of bolder, more active colours encapsulates the new outlook of the brand that embodies all its aspirations to the vision of the brand in the times to come.

Jaguar’s Upcoming Electric Coupe GT

Jaguar is also looking to grow its electric vehicle range with Jaguar new EV cars. The automaker has begun conducting real-world tests of a new all-electric luxury saloon in the United Kingdom. This electric grand tourer is based on Jaguar Electric Architecture (JEA) and is bound to change the dynamics of the brand. Though the vehicle model and technical parameters remain under wraps, previous designs show a bold looking vehicle.

Electric Future for Jaguar’s Model Lineup

The electric coupe GT which is a new model will be produced at the Jaguar's factory in Solihull, UK. This is a noteworthy achievement in terms of the brand’s orientation towards its products being more electric. The Company has not yet stated whether the inline model will be launched in India, but since it is owned by Tata Motors’ Jaguar Land Rover, it is likely to be rolled out in India by the end of the year 2025.

Jaguar’s shift to an entirely electric vehicle range is more than a simple rebranding; it is a firm commitment to the future of sustainable luxury automobiles. Its upcoming electric coupe GT sports car is expected to make its global launch in December 2024, which will place Jaguar as a dominant electric vehicle automaker.