Mahindra Launches Jeeto Minivan

• Published On: 14 July 2017
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The minivan is targeted at urban and semi-urban transportation.

With a starting price of ₹345,000, the Jeeto will take on the likes of Tata’s Ace Magic and Maruti’s Eeco. The Jeeto SCV has eaten into Tata Motors’ market share, and M&M has used the Jeeto platform to target the passenger transportation sector now.

The Jeeto platform is designed for cargo and passenger carriers and the car is targeted at urban and semi-urban transportation. It is available in two body forms – hard-top and semi-hard-top – and in diesel, petrol and CNG. Under the hood sits the m_Dura engine - a direct injection, BS-IV engine which develops 16hp and torque of 38Nm. The car can cover 26 kilometres to the litre and the company claims its Jeeto minivan offers lower maintenance cost, carlike driveability, a spacious cabin and well-cushioned seating.

Speaking at the launch of the Jeeto minivan in Mumbai, Rajan Wadhera, president, automotive sector, M&M, said, “The Jeeto brand has already set new benchmarks and the Jeeto minivan will further extend this platform for last-mile passenger transportation. We have identified specific need gaps among customers and I am sure that the Jeeto minivan will provide a more efficient, safe and comfortable mode of transportation. It will also be an ideal option for three-wheeler customers to upgrade.”

The minivan is available with a warranty of two years/40,000km (whichever is earlier) in three colours – Sunrise Red, Ultramarine Blue and Diamond White.