TVS HLX Range Hits 3.5 Million Sales Milestone; New TVS HLX 150F Launched

Published On: 26 February 2024
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The auto giant launched the TVS HLX line in Africa in 2013, and the motorcycle is currently on sale in 50 countries.

TVS Motor Company has launched the 2024 HLX 150F in global markets. The automaker is also celebrating 10 years of the HLX brand. The TVS HLX line of two-wheelers has now crossed the mark of 3.5 million sales in international markets. The auto giant launched the TVS HLX lineup in Africa in 2013, and the motorcycle is currently on sale in 50 countries across Asia, Africa, and Latin America. This expansion showcases the widespread popularity of TVS HLX bikes among diverse global markets.

The new TVS HLX 150F motorcycle comes with a larger capacity engine, improved suspension, and enhanced safety features. The motorcycle also has new colors and graphics. The company is offering the bike in a new seat style. Powering the HLX 150F is a new 150-cc ecothrust engine. The mill comes with IOC technology, which provides enhanced fuel economy, better power, lower maintenance, and longer engine life.

The TVS HLX 150F variant comes equipped with a trapezoidal LED headlamp, a semi-digital speedometer, a pillion handle rail that offers better grip, along with a rear load carrier, a front disc brake, and tubeless tyres for lightweight and stability. The bike features a commuter stance and has a spirited look. The trapezoidal LED headlights equipped on the bike are brighter yet more energy efficient, and they provide better visibility.

The Vice President (International Business) at TVS Motor Company, Rahul Nayak, said, “TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base. We couldn’t have been happier. We express our deepest gratitude to our customers, our business partners, employees and all the stakeholders for their confidence in TVSM’s engineering, its quality and service standards. We are celebrating the milestone by launching the TVS HLX 150F – a product that has been shaped by some very specific insights provided by our customers."

TVS Motor Company holds a significant position in the global market, and it sells its motorcycles in over 80 countries, including Europe, Latin America, and Africa. The brand’s exports account for 25 percent of its overall business. The brand continues to get acclaim for its strong research and development capabilities and technologically advanced offerings, further strengthening its position as a global player in the industry.