Michael Perschke will lead Mahindra EV subsidiary

  • Published On: 28 February 2018
  • 852 Views

The new company will be independent of Mahindra Electric.

Former Audi India chief Michael Perschke will most probably head a new subsidiary of Mahindra & Mahindra. This new division will work on creating high-performance electric vehicles. The New Mahindra EV project, called 'Project Montana' internally, will be based in Europe. The company will focus on creating high-end all-electric models under the Pininfarina brand. Perschke was Director for Global Sales Strategy at Audi and was brought on board in February.

Perschke hinted on a Twitter post saying, "14 years with Volkswagen, 9 years with Audi and now up for a new venture @Company_in_stealth_mode so stay tuned!". On Linkedin, he changed his status to senior strategic advisor and project lead for an 'EV-start up' in February.

Mahindra's high-performance EV subsidiary will work independently from Mahindra Electric, which is the company’s mainstream electric subsidiary.

News You May Like

Weekly Autoshot - Hyundai Venue Sport & iMT, Vespa VXL & SXL, New Aprilia Storm, TVS Scooty Zest BS6 Launch

This week Autoshot comprises of Hyundai Venue Sport & iMT, Vespa VXL & SXL, New Aprilia Storm, TVS Scooty Zest BS6 launched in India

Read More
Mahindra XUV300 Sportz Launch Pushed to Mid 2021

Mahindra XUV300 Sportz launch has been delayed due to the nationwide lockdown because of COVID-19.

Read More