TVS Motor Company Invests in Norton Motorcycle

• Published On: 22 April 2022
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TVS Motor Company commits to offer cutting edge technology & world-class vehicles

TVS Motor Company has made an additional investment of £100 million in Norton Motorcycle. The latter is Britain’s most iconic sporting motorcycle brand which was acquired in April 2020. Furthermore, Norton Motorcycle has its new manufacturing facility in Solihull, West Midlands. The brand builds British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality.

“TVS Motor Company is excited to announce an investment of about £100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020.  Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando.   A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place.  This investment will be towards electrification, cutting edge technology, world-class vehicles, manufacturing, sustainability & the future of mobility.  This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.  The investments, spread over the next few years, will result in an exciting range of products for the global market.  A brand-new facility has already been set up at Solar Park, Solihull, the UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub,” as commented by Sudarshan Venu, Joint Managing Director, TVS Motor Company.