Hero MotoCorp and Ujjivan SFB Join Hands for Two-Wheeler Financing

• Published On: 22 February 2022
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Ujjivan SFB becomes the first small finance bank to collaborate with the world’s largest two-wheeler manufacturer, Hero MotoCorp

Hero MotoCorp collaborates with Ujjivan SFB to finance two-wheelers purchase. This strategic tie-up will help deepen the two-wheeler market penetration besides fulfilling the aspirations of customers in the mid to low-income segment across the country. 

Furthermore, Ujjivan SFB will be funding up to 100 percent of the on-road price of the vehicle (LTV), on the basis of the customer’s credit profile. Besides this, customers will benefit from the strong presence of 6,000 Hero touchpoints Pan India.

“We have a strong presence in urban, semi-urban and rural geographies, thereby offering deeper penetration for Hero MotoCorp. Our digital proposition will enable the underserved mass market segment to avail of two-wheeler loans of their choice in a seamless manner. The need for personal mobility is on the rise, driven by freedom of mobility among the mass market segment and better connectivity. Financing entire spend through easy and customer friendly EMIs is spurring the decision making faster,” as commented by Carol Furtado, Chief Business Officer for Ujjivan SFB.