Hyundai Appoints Deepika Padukone as Brand Ambassador; Ahead of 2024 Creta Launch

• Published On: 29 December 2023
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Hyundai Motor India is all set to launch the much-awaited Creta SUV on January 16, 2024.

Hyundai Motor India announced today that it has appointed Bollywood actress Deepika Padukone as its new brand ambassador. Hyundai is India’s second-largest carmaker, and it has maintained its image as a top manufacturer all these years. As Deepika Padukone becomes the new face of Hyundai India, the company will witness immersive growth in the market.

As part of its new strategy, the company has on-boarded a new celebrity who has a huge fan following across the country. It will further help the brand reach a larger audience. Hyundai said that customers will get a perfect blend of innovation, elegance, and sophistication in the upcoming Hyundai vehicles.

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The new partnership guarantees a mutually beneficial tie-up, as the actress has a strong bond with her Indian fans and the brand can leverage her connection.

The move comes right before the launch of the 2024 Creta in India. Recently, spy shots of a camouflaged Creta surfaced online as the new SUV underwent testing in the country.

The COO of Hyundai Motor India Ltd., Mr. Tarun Garg welcomed the actress to the HMIL family and stated that, "We are thrilled to onboard the incredibly talented, Global Indian icon Deepika Padukone as our brand ambassador. Her magnetic charm and illustrious career perfectly align with Hyundai Motor India's young and dynamic brand. Deepika's influence extends beyond the silver screen, resonating with a diverse audience, especially the vibrant youth. In this exciting partnership, we envision Deepika as the perfect catalyst to bridge the gap between our cutting-edge automobiles and the aspirations of the young and dynamic demographic. Her spirit mirrors the essence of Hyundai Motor India, where innovation meets passion. We believe this collaboration will elevate our brand presence and create a profound connection with the energetic and forward-thinking audience we aim to reach. Together with Deepika, we look forward to accelerating towards new horizons and creating a powerful narrative that inspires the next generation of automotive enthusiasts."

Bollywood Actress Deepika Padukone stated that “I am happy to join forces with Hyundai. It’s an honour to be associated with a brand that has a rich legacy of crafting vehicles that have not only stood the test of time but have also set benchmarks for performance and style. I am certain that together we will drive towards new horizons and foster a community that celebrates every individual, making the automotive experience inclusive and accessible for all”.

The new Creta SUV will come with an updated grille and a few design tweaks on the outside. Inside the cabin, it gets a new dashboard with new screens. Hyundai will also offer dual-tone seats, a 360-degree camera, and ADAS technology. The company is likely to offer the model with three engine options, such as a 1.5-litre turbocharged petrol unit, a 1.5-litre CRDi diesel unit, and a 1.5-litre naturally aspirated petrol motor.