Hyundai Launched a Campaign to Celebrate the SUV Life

• Published On: 23 March 2022
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Hyundai's new campaign portrays the brand’s superior technology & engineering prowess across its SUV portfolio

Hyundai Motor India launched a new campaign to celebrate the exciting Hyundai SUV life. Having said that, the automaker has been leading the transformation of SUV experiences for customers with an all-star line-up of SUVs – Creta, Venue, Alcazar, Tucson, and Kona Electric. The teaser campaign began on 11th March. While the main campaign film is all set to go live on various platforms today and will continue till April 2022.

Talking about the new campaign, it revolves around a central theme of reunion and football. It basically focuses on the lives of young people and friends. Furthermore, the campaign features the evergreen song “Lekar hum Deewana Dil” which captures the spirit of freedom and resonates with both young and old alike. Besides this, the campaign also features the leading SUV models – Creta, Venue, Alcazar, Tucson, and Kona Electric being driven by a group of friends who are reuniting as they embark on an exciting journey across diverse regions and terrains.