Hyundai Spotlight Program Launched for Budding Artists in India

Published On: 3 December 2021
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The first song ‘Dhoondein Sitaare’ will feature Aastha Gill & King

Hyundai India has joined hands with Universal Music India to launch the ‘Hyundai Spotlight’ program for the enablement of young talent in the country. Budding artists across India can showcase their talent through this program. The first song ‘Dhoondein Sitaare’ will feature Aastha Gill & King while 6 original songs in the first year itself with multiple surround content to represent different regions and languages across the nation will be released. The emerging talents will be helped by best artists and repertoire advice with international video production quality and promotions.

Elated about this partnership with Hyundai, Mr Devraj Sanyal, MD & CEO of UMG, India & South Asia, said, “At Universal Music, it’s our continued endeavour to let talent blossom. No matter where you’re from or how established you are, which is quite often the basic requirement for any artist to get a deal. Being an artist first label, it's our duty to give everyone that privilege purely on meritocracy. We have created Spotlight in partnership with our friends at Hyundai India, who are known to innovate and go where few marketers dare to. So this is going to be a safe & pure place for singers, singer-songwriters, producers or composers to come and show us how good they are, and if they truly deserve to be discovered, we will in the most mainstream way possible.”

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‘Dhoondein Sitaare’ is a feel happy song that talks about breaking the daily monotony and taking time to explore life and all the beautiful things around. Excited about the launch of ‘Dhoondein Sitaare’ as the first song of Hyundai Spotlight, Aastha Gill and King stated, “We are really thrilled to be an integral part of the launch of Hyundai Spotlight as this an amazing platform that will enable new & upcoming music talents. There is immense talent tucked away in our country and this property can act as a stepping stone for budding artists into the music industry. Dhoondein Sitaare is a fun song that talks about keeping our hearts young and always ready for adventures along with our loved ones. The entire process of making this song was super fun and I hope the audiences enjoy it too.”