Jaguar Land Rover Evaluating Buying New Luxury Brand

• Published On: 27 September 2017
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Tata to help fund Jaguar Land Rover’s purchase of a new luxury brand.

Reports suggest that Jaguar Land Rover is currently looking at buying a high-end premium brand to better compete in the market. The British carmaker will have the support of parent company Tata to purchase a high-end luxury brand.

The main focus is that the brand should already have invested resources towards electrification tech and autonomous driving, since these are important to the company’s future plans. Recently, JLR had announced plans to have an electrified variant for every model in its international line-up from 2020. The company has also been working with Lyft to develop autonomous driving tech. JLR has invested 25 million dollars into the San Francisco-based company.

Jaguar Land Rover is also increasing its production to meet demand. The company recently inaugurated a new facility in China and will have another one up and running in Slovakia in 2018. JLR has launched a range of new models to boost global sales; models like the Velar, F-Pace and the E-Pace are the latest from the car manufacturer.

The company is also taking the Indian market seriously; it recently launched the range-topping Range Rover SV Autobiography Dynamic, Jaguar F-type SVR and AWD versions, and the Land Rover Discovery.