Lamborghini could reach 10,000 sales in 2023, says CEO

• Published On: 1 August 2023
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According to the company's CEO, Lamborghini, the famed Italian luxury sports car manufacturer, could hit an astounding milestone of selling 10,000 automobiles by 2023. In a recent interview, Lamborghini CEO Stefano Domenicali voiced optimism about the brand's future and its potential for significant sales growth.

According to CEO Stephan Winkelmann, there’s a possibility that Lamborghini might set a new sales record by selling 10,000 vehicles in 2023. Profit and revenue for the Italian premium sports vehicle maker has tremendously increased in the first half of this year. As a result of the same, Lamborghini's CEO believes in the company’s potential to establish Lamborghini’s new sales milestone.

The Italian company, a part of Volkswagen AG, sold 5,341 units of sports vehicles between January and June this year, which is  a 4.9% increase over the same period previous year. The United States accounted for the lion's share of overall global sales, with 1,625 units sold in the North American country. Based on that success, the brand hopes to hit the 10,000-unit sales mark by the end of the year.

However, Winkelmann has admitted that making such estimates is difficult owing to market uncertainties, given that the instability in the raw material and semiconductor supply chains is not yet over. However, he said that setting a sales target of 10,000

Winkelmann also reportedly stated that while the company is not required to sell 10,000 automobiles this year, it is crucial to demonstrate the company's health. It will also demonstrate how eager buyers are to purchase Lamborghini vehicles.

He stated "It is not something we are obliged to achieve, but it's important to show what the health of the company is and how big (clients') willingness to buy our cars is." 

The Urus SUV has been a huge success in the company's history. Lamborghini has recently increased its production output in response to the SUV's high demand and sales volume.

Meanwhile, Lamborghini is significantly investing in electrified models such as plug-in hybrids and completely electric versions. The carmaker intends to deliver the world's first 100% electric vehicle in 2028, which will be a 2+2 grand tourer.