Mahindra Racing Unravels Brand-New Livery for 2023/24 Formula E Season

Published On: 15 December 2023
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Along with silver and grey hues, the 2024 Mahindra Racing M10Electro will debut a new matte red shade—a first for the team.

The new livery for Mahindra Racing's M10Electro race car for the 2023–2025 Formula E World Championship has been revealed. Mahindra Racing, the only Indian team competing, has a more striking livery with a matte red, silver, and desert grey color scheme. The group collaborated with the staff at Mahindra Advanced Design Europe (MADE) in the UK to create the new design.

This is the first matte finish applied to a tram in history on the new Mahindra M10Electro. Additionally, ten of Mahindra Racings' new twin-peak logos—one for each year of championship—celebrate the company's Formula E history on the engine cover. With Formula E entering its tenth year of competition, the Indian team has been a part of the sport since its founding in 2014.

Fred Bertrand, CEO of Mahindra Racing, spoke about the new livery, said, “It’s a new chapter for everybody at Mahindra Racing, and I’m very excited to unveil our livery for Season 10, which reflects both this and celebrates our long-standing commitment to Formula E. We have a very proud history in the Championship as a team, and the objective is for the actions we are taking now, in the present, to help build a brighter future on track. I can’t wait to see the cars take to the track in Mexico in the new livery. “

For the team, the past ten years have been filled with many highs and a few lows. This comprises 24 podiums, 10 pole positions, and five e-Prix victories. However, the previous season was pretty forgettable, and with the next game, the team is hoping for a sort of rebirth. While work on the Gen3 car is still ongoing, Fred Bertrand told HT Auto earlier this year that the team was excited for the forthcoming season and anticipated a more robust comeback in Season 11.

In order to accomplish this, the team had to start from scratch, which meant adding drivers Nyck de Vries of Formula One and Edoardo Mortara, the 2021 Formula E champion. The drivers' vital experience and wisdom will play a pivotal role in the team's recovery plan. Kush Maini, an Indian racer, has also joined Mahindra Racing as a reserve driver for the forthcoming campaign. The upcoming season, which begins in Mexico on January 13, 2024, is anticipated to be highly competitive in terms of both team and vehicle output.