Mercedes-Benz EQE SUV Launched Today Featuring Brand’s Third EV in India

Published On: 15 September 2023
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With their third EV getting launched today in EQE form, Mercedes-Benz is rolling out eyes to strengthen the German luxury car brand’s position in the premium EV vehicle market of India.

Mercedes-Benz, a name that goes unnoticed without saying. When their premium car segment takes a turn or a whooping sleek mark, it piques everyone’s interest. Now with changing times, and people getting more influenced to fetch SUV, Mercedes has changed their course from dealing only in sedan segment. They are launching a Mercedes-Benz EQE SUV today in the market, and guess what, it’s in EV format, making l it their third EV launch in the Indian vehicle market.

The company is all set to score high with this new EV lineup in compliance with already launched vehicles, EQB SUV and EQS Sedan. The pricing is put to be INR 1.39 crore(ex-showroom) for the model as stated by the brand’s officials. Even if you keep the vehicle standalone and not drive for fifteen days, the charging won’t go down. Company officials stated that they’re going to increase charging stations across the country for their EV segment along with supporting other OEM’s. As of now, Mercedes holds first-rank in having the highest number of EV charging stations across the country and going to increase soon.

With a total of 10 year warranty on the battery pack, the model will be required to get service in two years.

Brand’s Core Value Behind Unveiling EQE Segment

The EQE SUV segment is rolled out to strengthen the overall hold of Mercedes-Benz over the EV segment in the Indian market. The launch of Mercedes-Benz EQE SUV will make the brand a strong contender strengthening German luxury car brand’s position against its competitors like BMW, Volvo, and Audi etc., who have launched their EV lineups in the Indian market.

When did Mercedes EQE start?

This might come as a surprise, but the Mercedes-Benz EQE EV SUV first launched in October 2022. This model is an SUV version of the sedan model of EQE which is based on EVA( Electric-Vehicle Architecture). Three electric vehicles from the German automaker are supported by the EVA Platform. The car went to global market sale soon after coming out in October 2022 and now is all set to get launched today in the Indian market. With this amazing launch, Mercedes-Benz EQE SUV will hold its position between EQB SUV and EQS Sedan model.

Starting Prices of Mercedes-Benz EQE SUV

The officials have stated that this model will be brought as a CBU(completely built unit) in India. It is a speculation that the model will directly contend with the Audi Q8 e-tron and BMW iX, both of which rolled out a few months ago. These two are worth INR 1 crore in the Indian market. And the brand has rolled out pricing for the model to be INR 1.39 crore(ex-showroom).

Mercedes-Benz EQE SUV Exterior Features

The exterior body of previous EQ variants is similarly designed.
A glossy black plate with stars in place of the usual grille.
Wheels are more optimally aligned aerodynamically.
Sleek LED DRLs and swooping surfaces for improved aerodynamics are included in the front profile.
AMG variations could have Panamericana grilles, distinctive alloy wheels, and modified bumpers.

The model will come out with unmatched powertrain variants along with battery options.

Mercedes-Benz EQE SUV Interior Features

A floating digital console coupled to a modern S-Class suggested portrait-oriented screen should be seen behind the driving wheel.
A Hyperscreen arrangement with three separate displays housed within a single 1410mm wide panel will also be available.
The most recent MBUX OS will power these screens and support connectivity for features like remote stop and start, voice command, etc.
The 5-seater version of this vehicle.
Giant dual displays that will appeal to all users right away.

What does Mercedes hold in the future?

Mercedes-Benz is gunning to score 25% sales of EV vehicles in the Indian vehicle market in the next 3 years. This figure is a direct shoot up to its current figure surrounding 3-4% sales. Mercedes-Benz EQE SUV launch today is strategically a part of this futuristic mission. It is a speculation that the brand will bring more premium segment EV cars to India in the coming years. Worldwide, Mercedes sells a variety of EV cars like EQC SUV, EQA SUV, EQE Sedan and EQV van along with other variants available in the market.

Mercedes-Benz EQE SUV Launch Brings Hope To EV Segment

Mercedes-Benz commented in 2021 that they will go all EV by 2030, but with certain conditions. The officials said that they will increase their EV market coverage where the countries will accept it and they’ll experience a surge in sales. But, if there will be any lack in the demand, the German automaker will continue its petrol and diesel car-segment even after 2030. And as of now, India seems a promising market due to rising EV demands, Mercedes will increase their production capacity in both EV and fossil-fuel powered vehicles.