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TVS Motor Company joined hands with Active Motors SA, a subsidiary of Grupo Q. Under this partnership, the reputed manufacturer of two-wheelers and three-wheelers aims to strengthen its position in Central America.
Moving on, Active Motors SA will be supporting the TVS Motor Company with sales, spares, service, and customer relationship management (CRM) under this association. Besides that, the company is going to facilitate the opening of three flagship outlets and about 50 dealerships for the two-wheeler manufacturer. This will be done in a phase-wise manner across Nicaragua and Costa Rica. Having said that, TVS Motor Company has its presence in key markets including Guatemala, El Salvador, and Honduras.
“Central America is an important market for TVS Motor Company. We are delighted to partner with Grupo Q, which has a strong pedigree in the automobile industry in the country. This association is a significant step towards expanding TVS Motors market presence in Central America, driving innovation through best-in-class products and setting a customer experience benchmark. The deep understanding of the market, rich experience in the industry and retail financing capabilities make Grupo Q the best strategic ally for TVS Motor Company in Nicaragua and Costa Rica. We will continue to offer a wide range of aspirational products with complete service and spare parts support combined with the strength of our network facility to cater to the mobility needs of the region,” as commented by R Dilip, President - International Business, TVS Motor Company.
Talking about TVS Motor Company’s product range in Costa Rica and Nicaragua, it includes TVS Apache RTR 200 4V, TVS Apache RTR 160 4V, TVS Stryker 125, TVS HLX 150 5S, TVS Apache RTR 160 2V, TVS Neo NX, TVS Raider 125, and TVS NTorq 125.
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“We, at Grupo Q, will represent TVS Motor Company with great pride to cater to the length and breadth of fast-evolving customer requirements. In Grupo Q, we have been driving innovation and looking forward to newer opportunities to grow our business in the region with our extensive knowledge and experience of the market. Active Motors, the new company of the Grupo Q Holding Company, promises quality mobility solutions and accessibility for customers in the Nicaragua and Costa Rica market, demonstrating the technology and quality prowess of TVS Motor Company,” as commented by Carlos Enrique Quiros – Vice President & Commercial Head, Grupo Q.
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