TVS Motor Company Partners with what3words for Seamless Navigation Experience

• Published On: 20 December 2021
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TVS Motor Company becomes the first Indian two-wheeler company to bring this unique addressing system to its customers

TVS Motor Company joined hands with what3words to offer a seamless navigation experience to its customers. The two-wheeler giant is all set to integrate innovative location technology - what3words, into its customer app - TVS Connect. Having said this, all the TVS Connect users will now be able to share and navigate to any location by just using the three simple words. By doing this, TVS Motor Company becomes the first Indian two-wheeler manufacturer to bring this unique addressing system to its customers. 

“Navigation accuracy is a key part of our connected vehicle offering, and we were looking for innovative ways to enhance that riding experience for our customers.  We are excited about our association with what3words, which does this by using 3-word addresses generated out of their precise location system as close as 3-metres to the location. This strengthens our commitment to increasing customer delight, especially in deeper country locations where traditional systems lean more to approximations. It will increase efficiency by offering a seamless riding experience integrated into our native riding app TVS Connect. We are excited to introduce these unique 3-word addresses for the customers of our TVS Apache brand and riding community. We will gradually be extended to customers using the TVS Connect app across brands in a phased manner,” as commented by Saurabh Khullar – Assistant Vice President, Digital Marketing, TVS Motor Company.

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Talking about what3words, it is an easy way to identify precise locations. So basically, what3words has divided the world into a grid of 3 metre squares. After this, each square gets a unique combination of three random words which is a what3words address. This collaboration allows customers to navigate the world more efficiently and meet friends & fellow riders in places without street addresses. 

“We’re delighted that this integration will bring what3words to TVS Motor Company’s extensive network of riders across India. Whether exploring remote terrains, recommending epic new routes, or simply navigating to new destinations, what3words ensures that TVS Motor Company riders will always arrive in exactly the right place,” as commented by Chris Sheldrick, co-founder, and CEO of what3words.

This partnership will be making navigation simple, hassle-free, and less time-consuming for all the customers across the country. The best thing is that what3words also works offline. Having said this, the customers can easily rely on what3words to get them to the desired destination, even in areas with poor connectivity.

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