Hero MotoCorp Launched the Sixth Edition of Hero Colabs

• Published On: 31 March 2022
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Hero CoLabs is the brand’s flagship crowdsourcing platform

Hero Motocorp has launched the sixth edition of its flagship crowd-sourcing platform - Hero CoLabs. This new season will see the ‘Design Challenge 3.0’ wherein the visual and creative flair of the participants will be tested. The challenge is live since yesterday. Interested individuals can register and submit their entries by directly visiting the Hero CoLabs website (www.HeroCoLabs.com). The last date for entry submission is April 24, 2022. 

Once the participants have submitted their entries, Hero MotoCorp will shortlist the Top 50 designs. These designs will then be showcased on the Hero CoLabs website for public voting. Participants can also share their designs on their personal social media handles to garner support. The winners will be decided on the basis of scores by a team of specialists from Hero MotoCorp and the results of the public poll. 

“Hero CoLabs has proven to be an excellent platform for anyone who needs an avenue to showcase their skill and passion. In just two years, Hero CoLabs has been able to crowd-source solutions and innovations from design, to UX in mobile applications, to retail experience. To keep on testing our audiences’ creativity and further expand the platform, we are launching the ‘Design Challenge 3.0’, which embodies the spirit of creativity, innovation and collaboration, and presents a unique opportunity for people to collaborate and create with the world’s largest manufacturer of motorcycles and scooters,” as commented by Malo Le Masson, Head – Strategy, Hero MotoCorp.