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The company has shown a trailer that gives us a glimpse of the new SUV. The car will officially be unveiled at the North American International Auto Show (NAIAS) in Detroit in January 2018. Lexus calls its the LF-1 Limitless.
The preview shows the car with a two-piece roof spoiler and an extended rear tail-lamp. There will be two rows of seats and the SUV’s styling is a departure from Lexus’ current design language. This concepts design looks a whole lot softer and more rounded than Lexus’ current line-up.
The model will sit above the RX L that was recently showcased at the 2017 Los Angeles Auto Show, and will be the company’s flagship. It will rival cars like the upcoming Audi Q8.
Designed by a California-based team, the designers stated that it will “redefine the boundaries of luxury”.
Under the new initiative called ‘Keep Riding’, the brand is promoting bike rides in this winter season by offering free fuel to new buyers.
Read MoreVolkswagen will be shortening manufacturing times and reducing test car units to grow revenue and reduce prices.
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