TVS Motor Company and BMW Motorrad Extends their Partnership

• Published On: 16 December 2021
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TVS Motor Company and BMW Motorrad extends their long-term partnership for the development of a new platform

TVS Motor Company and BMW Motorrad will be extending their long term partnership. This will be done with the joint development of new platforms and future technologies including electric vehicles. Under this partnership, TVS plans to focus on the design and development of future BMW Motorrad products so as to deliver world-class quality, industrialization, and supply chain management. 

Both BMW Motorrad and TVS Motor Company will develop a common platform by mutually tapping into the emerging technologies in the future mobility space. This particular platform will be used to develop exclusive products for both the companies thus keeping in mind the global requirements of customer segments in various markets. With this, we will be able to see the first product under this cooperation in the next 24 months.

"In the nine years of our long-term strategic partnership, we have always cherished the common core values we share with BMW Motorrad: focus on quality, engineering prowess, innovation and customer satisfaction.  These factors and our commitment to deliver superior quality products with a strong value proposition has been key to the success of all three products launched from the platform.  The new world of future mobility encompasses a strong play through alternate solutions, including electric mobility.  Expanding this successful partnership to EVs and other newer platforms will create opportunities to deliver advanced technology and aspirational products to global markets and bring valuable synergies to both companies,” as commented by Sudarshan Venu, Joint Managing Director, TVS Motor Company.

TVS Motor Company and BMW Motorrad signed an MoU back in 2013. Under this long-term strategic partnership, both companies agreed upon manufacturing sub-500cc motorcycles for the globe. Having said that, a total of three products on the 310cc platform have been developed under this collaboration. These include BMW G 310 R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310. All the three products have received an overwhelming response worldwide especially in leading markets like the EU, USA, Japan, China, and India.

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“In light of our fruitful association with TVS Motor Company, we are delighted to extend and expand our cooperation agreement to include long-term partnership and joint development of new platforms and technologies, including electric vehicles.  Our strong synergies have led to the development of impressive offerings in the sub-500cc segment.  Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue to enjoy unrivalled popularity with over 100,000 global customers.  We look forward to the future of this cooperation,” as commented by Markus Schramm, Head of BMW Motorrad.

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